Howl at the Moon · Iceland Bathing Expedition

Facebook ad concepts.

Two angles, built to feed the landing page. Concept A — “The Forced Stop” leads with burnout; Concept B — “The Reset” leads with restoration. Each has a few variants to test. Every ad points to the Iceland page, uses real photos/video, and stays honest (no medical claims, real scarcity). Use the BugHerd pin to comment on any ad.

View the landing page →

How these run (shared setup): Objective = Leads/Traffic to the Iceland page · Audience = warm first (Alisa’s list + Anna’s past guests + a lookalike of them), then interest targeting (wellness travel, sauna/cold plunge, Iceland) · Geo = cold-weather US/Canada (people already craving an escape, not beach states) · Placements = Feed + Reels/Stories (square + vertical crops) · Best lever = retargeting visitors who saw the page but didn’t book (Concept A‑3 / scarcity). Square 1:1 creative shown below; we’d also export 9:16 for Reels/Stories.

Concept A — “The Forced Stop”

For the burned-out buyer. Hooks on the pain (rest you can’t give yourself), pays it off with the trip. Strong for cold/lookalike audiences.

A‑1 · Image
H
Howl at the Moon Sauna Co.
Sponsored
You keep telling yourself you’ll rest when things slow down. They won’t. Seven days in Iceland — a private lakefront home, geothermal water, and nothing you have to do but stop.
Stepping into a steaming geothermal lagoon
howlatthemoonsaunaco.com
The rest you can’t give yourself at home
Nov 2–8, 2026 · all-inclusive · 8 of 10 spots left
Learn More
Use: cold + lookalike audiences. Headline: The rest you can’t give yourself at home. CTA: Learn More.
A‑2 · Image
H
Howl at the Moon Sauna Co.
Sponsored
Eight hours of sleep and you still wake up braced. That’s not a sleep problem — it’s a never-fully-stopping problem. One week of geothermal soaking in southern Iceland to actually come down.
A small group soaking in a geothermal sea pool
howlatthemoonsaunaco.com
Burnout doesn’t fix itself on a weekend
A private lake, all meals, 5+ bathing experiences
Learn More
Use: interest targeting (wellness/burnout). Headline: Burnout doesn’t fix itself on a weekend. CTA: Learn More.
A‑3 · Retargeting
H
Howl at the Moon Sauna Co.
Sponsored
Still thinking about Iceland? The November bathing expedition is more than half full. Private lakefront home, all meals by a private chef, payment plans available — and a free consult before you commit.
The private lakefront home
howlatthemoonsaunaco.com
8 of 10 spots left for November
Book a free consult with Alisa
Book Now
Use: retarget page visitors who didn’t book. Headline: 8 of 10 spots left for November. CTA: Book Now. Update the count as it fills.

Concept B — “The Reset”

For the buyer who wants restoration, not another itinerary. Leads with the felt outcome. Pairs beautifully with the soak video.

B‑1 · Video
H
Howl at the Moon Sauna Co.
Sponsored
Remember what truly rested feels like? Seven days in Iceland — geothermal lagoons, wild hot springs, a private chef — built to let your whole system come down.
howlatthemoonsaunaco.com
Come home as someone who rests on purpose
Nov 2–8, 2026 · all-inclusive
Learn More
Use: the soak clip as a Reels/Feed video — motion stops the scroll. Headline: Come home as someone who rests on purpose. CTA: Learn More.
B‑2 · Image
H
Howl at the Moon Sauna Co.
Sponsored
Heat. Cold water. Long quiet. The oldest reset there is, done properly — for a week, in southern Iceland, with every detail handled.
A geothermal soak at night under the aurora
howlatthemoonsaunaco.com
A week your body remembers
Private home · all meals · 5+ bathing experiences
Learn More
Use: warm audiences + lookalikes. Headline: A week your body remembers. CTA: Learn More.
B‑3 · Image
H
Howl at the Moon Sauna Co.
Sponsored
You don’t come home tan. You come home with a nervous system that finally exhaled — and a heat-and-cold ritual you can keep. Seven days in Iceland’s geothermal water.
A small group walking into a lake at dusk
howlatthemoonsaunaco.com
The trip you feel for months
Hosted by a working sauna host + a private chef
Learn More
Use: warm/engaged audiences. Headline: The trip you feel for months. CTA: Learn More.