Howl at the Moon · Iceland Bathing Expedition

Facebook ad concepts.

Two angles, built to feed the landing page. Concept A — “The Source” speaks to bathing-culture enthusiasts; Concept B — “The Real Thing” speaks to travelers who want meaningful, immersive travel over sightseeing. Each has a few variants to test. Every ad points to the Iceland page, uses real photos/video, and stays honest (no medical claims, soft real scarcity). Use the Markup.io toolbar to comment on any ad.

View the landing page →

How these run (shared setup): Objective = Leads/Traffic to the Iceland page · Audience = warm first (Alisa’s list + Anna’s past guests + a lookalike of them), then interest targeting (wellness travel, sauna/cold plunge, Iceland) · Geo = cold-weather US/Canada (people already craving an escape, not beach states) · Placements = Feed + Reels/Stories (square + vertical crops) · Best lever = retargeting visitors who saw the page but didn’t book (Concept A‑3 / scarcity). Square 1:1 creative shown below; we’d also export 9:16 for Reels/Stories.

Concept A — “The Source”

For the bathing-culture enthusiast who already loves sauna and cold water and wants the real, deep version. Leads with authenticity, not pain. Strong for interest and lookalike audiences.

A‑1 · Image
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Howl at the Moon Sauna Co.
Sponsored
You’ve done the saunas and the cold plunges at home. Iceland is where the whole thing comes from. Spend seven days soaking in geothermal water across southern Iceland, staying in one private lakefront home, with meals from a private chef and hosts who live this culture.
Stepping into a steaming geothermal lagoon
howlatthemoonsaunaco.com
Go to the source of bathing culture
Nov 2–8, 2026 · all-inclusive · intentionally small group
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Use: interest targeting (sauna / cold plunge / wellness) + warm/lookalike. Headline: Go to the source of bathing culture. CTA: Learn More.
A‑2 · Image
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Howl at the Moon Sauna Co.
Sponsored
Most trips to Iceland are a checklist. This one is an immersion. A small group, a private chef, a home on a quiet lake, and a week spent around water and warmth the way Icelanders actually live. You come home with something that stays.
A small group soaking in a geothermal sea pool
howlatthemoonsaunaco.com
The Iceland most visitors never see
A private lakefront home · all meals · 5+ bathing experiences
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Use: luxury / meaningful-travel interests + lookalikes of past guests. Headline: The Iceland most visitors never see. CTA: Learn More.
A‑3 · Retargeting
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Howl at the Moon Sauna Co.
Sponsored
Still thinking about Iceland? The November bathing week is filling. One private lakefront home, all meals by a private chef, payment plans available, and a free call with Alisa before you decide anything.
The private lakefront home
howlatthemoonsaunaco.com
Your spot for November is waiting
Book a free consult with Alisa
Book a consult
Use: retarget page visitors who didn’t book. Headline: Your spot for November is waiting. CTA: Book a consult. Soft scarcity only, no hard count.

Concept B — “The Real Thing”

For the traveler who wants meaningful, immersive travel over sightseeing. Leads with depth, intimacy, and craft. Pairs beautifully with the soak video.

B‑1 · Video
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Howl at the Moon Sauna Co.
Sponsored
Anyone can see Iceland. Few get to live it. Seven days based in one private lakefront home, with a private chef, geothermal water, and a small group who came for something deeper than a tour.
howlatthemoonsaunaco.com
Travel that actually means something
Nov 2–8, 2026 · all-inclusive
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Use: the soak clip as a Reels/Feed video, motion stops the scroll. Headline: Travel that actually means something. CTA: Learn More.
B‑2 · Image
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Howl at the Moon Sauna Co.
Sponsored
No packed bus, no new hotel every night. Just one beautiful home on a private lake, meals made for you, and days spent in Iceland’s hot springs, saunas, and cold water. The kind of trip you feel for months.
A geothermal soak at night under the aurora
howlatthemoonsaunaco.com
A week your body remembers
Private home · all meals · 5+ bathing experiences
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Use: warm audiences + lookalikes. Headline: A week your body remembers. CTA: Learn More.
B‑3 · Image
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Howl at the Moon Sauna Co.
Sponsored
The Blue Lagoon is one stop on a checklist. This is the opposite. A week immersed in how Iceland actually bathes, in a private home with a chef, a small group, and time to slow all the way down.
A small group walking into a lake at dusk
howlatthemoonsaunaco.com
Skip the checklist. Go deeper.
Hosted by a working sauna host + a private chef
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Use: warm/engaged audiences. Headline: Skip the checklist. Go deeper. CTA: Learn More.