We landed on one recommended landing page (the “bathing culture” direction) and turned the other two angles into Facebook ad concepts that feed it. Open either below and use the BugHerd pin to comment.
“Iceland the way the locals actually bathe it.” The full page — hero video, what’s included, accommodations & pricing, real reviews, FAQ, and the booking path. This is the one to launch.
View the page →
Two angles built to drive traffic to the page — “The Forced Stop” (burnout) and “The Reset” (restoration), each with variants, incl. a video ad and a retargeting ad. With targeting notes.
View the ad concepts →
Note: the earlier three-page concept set is retired — its winning direction became the page above, and the other two angles became the ads. Concept drafts, set to no-index.