One recommended landing page (the bathing-culture direction), the two other angles turned into Facebook ad concepts that feed it, and the email sequences — all in one place. Open any below and use the BugHerd pin to comment.
“Iceland the way the locals actually bathe it.” The full page — hero video, what’s included, accommodations & pricing, real reviews, FAQ, and the booking path. This is the one to launch.
View the page →
Two angles built to drive traffic to the page — “The Forced Stop” (burnout) and “The Reset” (restoration), each with variants, incl. a video ad and a retargeting ad. With targeting notes.
View the ad concepts →
Three drip campaigns — for people who inquire, the regular sauna list, and booked guests (incl. a pre-departure series). With the Mailchimp setup.
View the email drafts →
Note: the earlier three-page concept set is retired — its winning direction became the page above, and the other two angles became the ads. Concept drafts, set to no-index.